01 / BRING PEOPLE TOGETHER
A social run, not a race
Working with Dirt & Distance, we organised a welcoming 5K social run from The Social Hub in Glasgow. A shared experience that put connection ahead of competition.
All Case Studies
One event.
Brand Activation · Events · Content Creation
One event.
Months of great content.
Bringing a running community together in real life. Creating a memorable brand experience. Capturing content that keeps the story running.
The Big Glasgow Running Event · September 2026
The experience
Real connections
One memorable in-person event
The content
Months of content
Authentic stories, captured in a day
The impact
Brand love
Awareness & positive attendee feedback
The challenge
Take the brand off-screen.
Bring the community together.
runr is a brand built around a love of running. Our opportunity was to turn that shared passion into a real-world experience — and give the brand a story to tell long after the day itself.
The brief went beyond putting on a great event. We needed to create meaningful brand awareness, make attendees feel part of the community, and capture enough authentic content to fuel months of social media.
- Client
- runr.co.uk ↗
- Location
- The Social Hub, Glasgow
- Event
- 12 September 2026
- Our role
- Event delivery & content capture
Our approach
Built for the day.
Designed for what comes next.
Event planning and content creation, working together from the very beginning.
02 / MAKE IT MEMORABLE
More than a finish line
runr hats, coffee, pastries and a live DJ set by DJ Lu turned the post-run social into a brand experience — giving people a reason to stay, chat and enjoy the atmosphere.
03 / CAPTURE THE STORY
Real moments. Lasting value.
We captured the people, the energy and the brand in action. The result was a bank of genuine, community-led content with a life well beyond the event itself.
The content opportunity
The event ended.
The content didn't.
One well-planned day gave runr months’ worth of social media content. Not staged moments or generic brand imagery, but real runners enjoying a shared experience.
From the social run to the conversations afterwards, the event created a varied content bank that keeps the community — and the brand — visible long after everyone heads home.
- Community-led imagery for social media
- Natural product and brand moments
- Event stories with an authentic human connection
- A content bank to support months of activity
The results
A brand activation that went
the extra mile.
Meaningful brand awareness
runr was at the heart of a shared experience, building awareness through real interaction rather than just another impression on a screen.
A genuinely positive response
Fantastic feedback from attendees showed the value of bringing people together around something they love. The brand became part of a memorable day.
Content with staying power
Months’ worth of social content captured at a single event — giving runr a rich source of authentic stories to continue sharing with its audience.
From the day
Good people. Great energy.
A few moments from The Big Glasgow Running Event.
Let's bring your brand to life.
A memorable experience for your community. Authentic content for your brand. Talk to us about making your next event work harder.